Born x Raised

Born x Raised Clothing is a Los Angeles-based streetwear label that represents authenticity, pride, and community. Created in 2013 by Spanto (Chris Printup) and 2Tone, the brand grew out of Venice, California, a neighborhood deeply affected by gentrification. Born x Raised became a voice for those who saw their homes, culture, and stories disappearing. Through fashion, it expressed resistance, identity, and the importance of remembering where you come from.

The Story and Inspiration

Born x Raised Clothing was founded with a purpose—to honor the real people of Los Angeles. Spanto and 2Tone wanted to showcase the true soul of the city, far away from the glamour of Hollywood. Their designs were inspired by the struggles, loyalty, and pride of working-class neighborhoods. Every piece they created told a story of home, culture, and respect for roots. Born x Raised became a cultural movement, one that connected deeply with people who valued realness over trends.

The Meaning Behind the Name

The name “Born x Raised Hoodie” reflects the foundation of the brand’s identity. It means being proud of your upbringing and never forgetting your background. The “x” represents the bond between birth and growth, symbolizing how one’s origin and experiences shape who they become. This message connects strongly with people worldwide—those who love where they come from and carry their story with pride.

Design and Style

Born x Raised Clothing is known for its bold and meaningful aesthetic. The designs feature strong fonts, cultural references, and powerful slogans that speak directly to the streets. The brand’s visual style combines classic Los Angeles street culture with modern streetwear energy. Pieces like oversized hoodies, graphic tees, and varsity jackets showcase a mix of tradition and rebellion. Each item feels raw, personal, and full of emotion, reflecting the honesty of real street life.

Craftsmanship and Quality

Born x Raised is dedicated to quality in every detail. The brand uses high-grade fabrics, durable stitching, and premium printing techniques to ensure each piece lasts. The hoodies have a heavy, structured fit, and the t-shirts are soft yet tough enough for everyday wear. This focus on craftsmanship shows the brand’s belief that streetwear should carry the same respect and longevity as the stories it represents.

The Message Behind Born x Raised

Born x Raised is built on meaning, not marketing. It delivers strong messages about loyalty, respect, and community pride. Common themes include remembering your roots and resisting cultural erasure. Phrases like “Community Service,” “On the Turf,” and “Gentrification is Genocide” remind wearers that fashion can be powerful when it stands for something real. The brand uses every collection as a platform to speak about identity, loss, and survival in changing times.

The Spirit of Los Angeles

Los Angeles isn’t just the background of Born x Raised—it’s the heart of it. Every design captures the city’s diversity, energy, and struggle. The brand pays tribute to the neighborhoods that built LA’s identity—from Venice to South Central—representing the people who shaped its true culture. Born x Raised doesn’t glorify the city; it tells its real story through clothing that feels honest, emotional, and deeply rooted in everyday life.

Collaborations and Growth

Born x Raised gained global attention through iconic collaborations that stayed true to its roots. The brand has worked with Nike, the Los Angeles Dodgers, Converse, and the Lakers. These partnerships connected high fashion and street culture in a way that celebrated Los Angeles rather than commercialized it. Each collaboration was more than a product—it was a statement about unity, identity, and pride in local culture. Despite fame, Born x Raised never lost sight of where it came from.

Honoring Spanto’s Legacy

The loss of Spanto in 2023 marked a powerful moment in streetwear culture. He was not just a designer but a storyteller who used clothing to represent real people. His vision continues to guide the brand, keeping his passion alive through every collection. Spanto’s message—“stay loyal, stay proud, stay real”—remains the foundation of Born x Raised. His legacy lives on through the community he built and the movement he inspired.

Influence on Streetwear Culture

Born x Raised stands apart from other streetwear brands because it’s built on purpose, not hype. It doesn’t follow trends or chase fame. Instead, it tells genuine stories that connect emotionally with people everywhere. Its influence reaches beyond fashion—into art, music, and community culture. The brand represents truth and rebellion, showing that real streetwear comes from experience, emotion, and authenticity.

Connection with Community

Born x Raised continues to give back to the communities that shaped it. The brand participates in local events, supports charities, and collaborates with organizations that uplift Los Angeles neighborhoods. It remains deeply involved in preserving the culture and values of the city. Born x Raised’s connection to its people is what makes it special—it’s not about profit, it’s about pride.

The Future of Born x Raised

The future of Born x Raised is dedicated to continuing Spanto’s vision and growing the brand’s cultural impact. With 2Tone leading the way, the brand remains true to its identity—authentic, bold, and community-driven. As it expands globally, Born x Raised will keep telling the stories of the people who built the city and the culture that continues to inspire the world. The focus will always be on truth, loyalty, and creativity.

Final Words on Born x Raised Clothing

Born x Raised Clothing is more than fashion—it’s a symbol of respect, pride, and authenticity. It speaks to those who value where they come from and wear their story with confidence. Every hoodie, tee, and jacket carries a message of community and loyalty. Born x Raised changed the landscape of streetwear by staying honest and raw. It’s a reminder that real power in fashion comes from meaning, not hype. Born x Raised will always stand as a movement that celebrates truth, pride, and the strength of identity.