A slow website that takes too long to load is one of the most obvious signs that it’s time to think about a website rebuild now. It’s clear as day that page loading speed has a substantial impact on your site’s user experience as well as its ranking. Then, there’s unresponsiveness. It happens when a site’s layout or content doesn’t really fit different screen sizes. It’s also a red flag when users are unable to find the relevant information or complete an action.
What can be a more important asset than an online store or a business website today? Your company is doing great as long as your digital storefront is up and running. The problem arises when it starts giving warning signs, failing to provide users with the desired experience. This is the time when you need to be serious about a complete or at least significant overhaul.
In this guide, we’ll discuss the top signs that signal a website rebuild.
Top 6 Warning Signs You Should Rebuild Your Business Website
Does your site align with your brand identity? If not, then be informed that it’s damaging your credibility and first impression. Seeing users constantly leaving your online asset without exploring more or completing an action is another indication that your site is outdated. Facing ongoing security issues also signals a rebuild.
Discussed below are the top six warning signs that indicate you need to rebuild your company's site:
1. Slow Page Load Speed
That’s the first signal that you may get when your website requires an overhaul. Sometimes there are just minor issues like unoptimized images or excessive HTTP requests. You can resolve them without going for a site rebuild. The issue is, however, graver when the underlying causes aren’t too simple. These can be deep-seated technicalities like an inefficient architecture or poorly optimized code.
Such concerns cannot be addressed by simple tweaks. In such circumstances, what you need is a clean slate. A fresh start, if you may. When not resolved, the speed issue will keep worsening, ruining your brand reputation to an irreparable point. If you constantly face this problem, seek help from a professional web developer. You can contact experts at Spiral Click for this purpose.
2. Unresponsive Design
Your website isn’t accessed by everyone using a single type of device. Some have desktops or laptops. Others use mobile phones or tablets. You cannot facilitate one while ignoring the other. That’s why your site’s responsiveness is critical. And if it’s not responsive, you've got a big problem. This can have the following negative impacts:
- Damaged reputation
- Loss of customers
- Reduced sales
- Lower search engine ranking
- Increased operational costs
Technical issues that indicate a rebuild include outdated code or technology and difficulty in updating content.
3. Poor Navigation
Can users explore your site without hurdles? Can they explore multiple pages and sections of your online store easily? If not, then we’re talking about poor navigation. It’s one of the surest warning signs to rebuild a website. It may be the reason why your digital storefront is experiencing a high bounce rate lately. Looking at your conservation rates can also tell the whole story.
The reasons? There can be many. A user might have to go through too many steps to reach the content or complete an action. There can be poorly labeled navigation elements or a lack of proper hierarchy. If you’re using an outdated navigation system, it can also be the cause. The solution? A website overhaul.
4. Off-brand Website
An off-brand website is exactly what the term shows: It isn’t representing your brand to its full potential. A well-established visual identity, tone, or brand messaging might be lacking. Or it simply isn’t showcasing what you really want to show. Here are some important signs of such a site:
- Poor design and aesthetics
- Inconsistent branding
- Missing or outdated information
- Lack of UX focus
- Unsuitable tone of voice
That’s when you need to seriously think about rebuilding your website. Otherwise, your potential audience might brush it off before even having a look at it.
5. High Bounce Rate
A nightmare for an online store owner. It simply means disaster after disaster for a business. Reduced sales, low conversion rates, and missed opportunities. There can be dozens of things leading to this utterly undesired situation. You may address some of these without needing a website rebuild. While others won’t go away with just adjustments.
We’re referring to problems like ongoing slow page load speed, mobile incompatibility, and confusing navigation. People also leave a website for obvious reasons, such as a poor design approach or too many pop-ups. Tweaks just don’t work for such issues. What you really require is an expert’s help for a website overhaul.
6. Security Issues
Last but not least, this is one of the most concerning indicators of a complete website rebuild. With many cybercriminals eying digital storefronts with vulnerabilities, you cannot ignore this issue. Leave them unaddressed and see yourself tackling consequences like:
- Data breaches and loss
- Frequent cybercrime attempts
- Loss of trust
- Damaged brand reputation
- Legal implications
From security misconfiguration to insecure coding practices and third-party code vulnerabilities, there can be several causes. Rebuilding your website can effectively resolve all these security-related issues.
Looking Forward to Rebuilding Your Site?
Sometimes, simple adjustments and tweaks aren’t enough to keep your business website or online store up and running. Signs like the ones mentioned above tell your site needs a rebuild. Only an experienced individual has the right skills and expertise to help you in this regard. Contact a reputable web development company if you’re looking forward to rebuilding your site.
