In recent years, video production in Iceland has captured the attention of filmmakers, brands, and content creators worldwide. Known for its breathtaking scenery, skilled professionals, and attractive tax incentives, Iceland has become one of the most desirable locations for both small-scale and big-budget productions. From Hollywood blockbusters to corporate commercials, the country offers a unique blend of natural beauty and professional expertise that makes it a top choice for visual storytelling.

Whether you’re planning a documentary, commercial, music video, or feature film, selecting the right production company in Iceland is essential to bringing your creative vision to life. This article explores why Iceland has become a global hub for video production, the benefits of working with a local production team, and how to choose the best company for your needs.

Why Iceland Is a Magnet for Video Production

1. Unique and Diverse Landscapes

Iceland’s dramatic natural landscapes are a dream for cinematographers. Within just a few hours’ drive, you can film glaciers, volcanoes, black sand beaches, waterfalls, geothermal springs, lava fields, and lush green valleys. The diversity of these locations allows productions to achieve different “worlds” without costly international travel. This flexibility is why films such as Game of Thrones, Star Wars: The Force Awakens, and Interstellar were partially shot in Iceland.

2. Experienced Local Crews

When it comes to video production in Iceland, working with local professionals ensures a smooth experience. Icelandic crews are highly skilled and have worked alongside major international studios, production houses, and advertising agencies. Their knowledge of the terrain, weather, and logistics makes them invaluable partners.

3. Financial Incentives

Iceland offers a competitive 35% reimbursement on eligible film and video production costs. This government incentive makes Iceland not just a visually stunning destination, but also a financially smart one. Choosing a production company in Iceland that understands the rebate system helps international filmmakers maximize savings while staying compliant with local regulations.

4. Easy Accessibility

Despite being a remote island, Iceland is surprisingly accessible. Direct flights from North America and Europe make it convenient for international productions. In addition, most filming locations are within driving distance from Reykjavík, where many production companies and crew bases are located.

What Services Do Icelandic Production Companies Offer?

A professional production company in Iceland typically provides full-service solutions, including:

• Pre-Production: Location scouting, permit handling, budgeting, casting, and scheduling.
  
  
• Production Services: Equipment rental, crew management, set design, and safety coordination.
  
  
• Drone & Aerial Filming: Iceland’s landscapes are best captured from above, and local companies offer certified drone pilots.
  
  
• Logistics & Support: Transportation, accommodation, catering, and local guides for remote shoots.
  
  
• Post-Production: Editing, color grading, sound design, and visual effects.
  
  

Whether you need end-to-end support or only specific services, Icelandic companies can tailor their offerings to fit your project.

Popular Types of Video Production in Iceland

1. Commercials and Brand Videos

Global brands frequently choose Iceland as the backdrop for commercials. The raw and dramatic landscapes create unforgettable advertising campaigns that stand out in crowded markets.

2. Music Videos

Artists worldwide, from pop stars to indie musicians, shoot in Iceland to capture unique visuals that enhance their music. The combination of surreal landscapes and creative production companies results in memorable, visually stunning music videos.

3. Documentaries

With its volcanic activity, glaciers, wildlife, and unique culture, Iceland is a favorite location for environmental and cultural documentaries. Experienced local crews help navigate difficult terrains while ensuring safety and efficiency.

4. Feature Films and TV Productions

International studios continue to choose Iceland for sci-fi, fantasy, and adventure genres. Its alien-like landscapes make it ideal for creating otherworldly scenes without heavy CGI.

5. Corporate and Event Videos

Beyond the entertainment industry, businesses hire Icelandic companies to create corporate films, training videos, and event coverage, often incorporating Iceland’s landscapes to add visual impact.

How to Choose the Best Production Company in Iceland

With several excellent companies available, choosing the right partner is crucial. Here are key factors to consider:

1. Portfolio and Previous Work

Examine their past projects to see if their style matches your vision. A strong portfolio shows experience with different types of video production.

2. Local Knowledge

A great production company in Iceland knows how to navigate local regulations, secure permits, and adapt quickly to Iceland’s unpredictable weather.

3. Equipment and Technology

Ensure the company has access to high-quality cameras, drones, and lighting equipment necessary for your project’s scope.

4. Budget Transparency

Reputable companies provide clear estimates and explain potential additional costs. They should also guide you through Iceland’s tax rebate system to maximize your savings.

5. Client Testimonials

Reading reviews and testimonials gives you confidence in their professionalism, communication, and ability to deliver results.

The Future of Video Production in Iceland

As demand for cinematic content grows worldwide, Iceland continues to solidify its place as a global video production hub. The combination of natural beauty, skilled professionals, and supportive government policies makes it an ideal destination for creative projects. Additionally, many production companies in Iceland are embracing eco-friendly practices, ensuring that filmmaking respects and preserves the environment.

With streaming platforms like Netflix, Amazon Prime, and Disney+ increasing their investment in original content, Iceland’s role in the global entertainment industry is set to expand even further.

Conclusion

From rugged volcanic terrains to majestic glaciers, Iceland offers filmmakers and brands a one-of-a-kind visual playground. The country’s skilled crews, financial incentives, and professional production services make it one of the most attractive filming destinations worldwide.

Partnering with the right production company in Iceland ensures your project runs smoothly, stays within budget, and captures the breathtaking visuals that make Iceland so extraordinary.