Europe Fish Market Outlook

The Europe fish market attained significant growth in 2024, with total fish production in the EU-28 reaching 6.12 million tons. The market is further expected to expand at a CAGR of 3.00% between 2025 and 2034, reaching approximately 8.22 million tons by 2034. The rising demand for fish products in the region, coupled with increasing aquaculture production and technological advancements in fisheries, is driving the overall market growth.

Fish serves as a critical source of protein, omega-3 fatty acids, and essential nutrients, making it an integral part of the European diet. Its consumption has increased steadily, supported by growing awareness of health and wellness, nutritional benefits, and the incorporation of fish into daily meals. Apart from being a staple food, fish and seafood also contribute significantly to the culinary, hospitality, and food processing sectors in Europe, further strengthening market prospects.

The Europe fish market is characterised by both capture fisheries and aquaculture production. Capture fisheries continue to dominate certain coastal regions due to traditional fishing practices, while aquaculture is rapidly expanding to meet the growing demand for high-quality and sustainably sourced fish products. Innovations in breeding, feed management, and disease control have enhanced productivity and reduced environmental impact, further propelling the market.

Europe Fish Market Size

The Europe fish market has seen steady growth over the past decade, driven by the rising demand for seafood products and advancements in sustainable fishing practices. In 2024, fish production in the EU-28 reached 6.12 million tons, reflecting the region’s capacity to meet domestic consumption and export requirements. The market size is supported by both high-value species, such as salmon, cod, and tuna, and low-value species, which are often used in processed foods and fishmeal production.

The seafood processing industry, including fillets, canned fish, and frozen seafood, constitutes a major segment of the market. The growing demand for convenience foods and ready-to-cook fish products has boosted market expansion, with retailers and foodservice providers increasingly focusing on high-quality and traceable products. The trend toward premium and organic seafood has further contributed to the market’s value growth.

Europe Fish Market Share

The European fish market is geographically segmented, with key contributors including Norway, Spain, France, Denmark, and the United Kingdom. Norway remains one of the largest producers, particularly in aquaculture, supplying salmon and other high-demand species to regional and global markets. Spain and France have strong fishing industries, supported by long-standing coastal communities and advanced processing infrastructure.

Aquaculture production is witnessing a rising market share, as it offers sustainable alternatives to overfishing and provides consistent supply throughout the year. Countries such as Scotland, Ireland, and the Netherlands have invested in modern aquaculture facilities, contributing to market stability. While traditional fisheries still hold a notable share, the balance between wild-caught and farmed fish is shifting toward more sustainable production models.

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Europe Fish Market Trends

Several trends are shaping the European fish market, driven by consumer preferences, technological advancements, and sustainability initiatives. One of the key trends is the growing demand for sustainable and responsibly sourced seafood. Certification schemes, such as the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), are gaining prominence, influencing purchasing decisions among environmentally conscious consumers.

The rise of processed and convenience seafood products is another notable trend. Ready-to-cook, frozen, and pre-packaged fish products are increasingly popular among busy urban consumers seeking quick and nutritious meals. Additionally, innovation in value-added products, such as marinated fish, fish-based snacks, and functional seafood enriched with omega-3 or vitamins, is driving diversification in the market.

Digitalisation and traceability are also transforming the market, with blockchain technology and supply chain transparency initiatives ensuring product authenticity and food safety. Online seafood sales and e-commerce platforms are gaining traction, particularly in response to changing consumer shopping habits accelerated by the COVID-19 pandemic.

Drivers of Growth

The growth of the Europe fish market is propelled by multiple factors. Rising consumer awareness regarding the health benefits of fish, including cardiovascular health, brain development, and nutritional value, continues to support increased consumption. The trend toward healthier diets and protein-rich meals has encouraged both households and restaurants to include fish as a regular part of their menus.

Expansion of aquaculture production is another significant driver. Technological improvements in breeding, feed efficiency, and disease management have made aquaculture more sustainable and profitable, ensuring a steady supply of high-quality fish products. Government policies promoting sustainable fishing practices and aquaculture development have further supported industry growth.

The increasing popularity of processed and ready-to-eat seafood products is also contributing to market expansion. Convenience, longer shelf life, and product variety attract consumers and enable businesses to tap into urban and working-class demographics. Rising exports within Europe and to global markets provide additional impetus for market growth.

Europe Fish Market Segmentation

The market can be divided based on fish type, product type, distribution channel, sector and region.

Breakup by Fish Type

• Tuna
• Cod
• Salmon
• Alaska Pollock
• Surimi
• Hake
• Herring
• Mussel
• Squid
• Others

Breakup by Product Type

• Fresh
• Frozen
• Canned
• Others

Breakup by Distribution Channel

• Retail
• Institutional

Breakup by Sector

• Organised
• Unorganised

Breakup by Region

• United Kingdom
• Germany
• France
• Italy
• Netherland
• Spain
• Others

Competitive Landscape

Some of the major players explored in the report by  Expert Market Research

• Nordic Seafood A/S
• Frigonova, s.r.o.
• The Fish Company
• Marine Food B.V.
• Sykes Seafoods Ltd.
• Others

Challenges and Opportunities

Despite its positive trajectory, the European fish market faces several challenges. Overfishing, climate change, and environmental degradation remain key concerns, potentially affecting the availability and quality of wild-caught fish. Regulatory compliance and adherence to environmental standards add complexity and operational costs for fish producers.

Additionally, fluctuating feed prices, disease outbreaks in aquaculture, and market volatility can impact production and profitability. Consumer perception of contamination, such as heavy metals or microplastics in fish, also poses a challenge to the market, requiring producers to maintain high-quality standards and transparent supply chains.

Nevertheless, the market offers substantial opportunities. The increasing shift toward sustainable aquaculture and eco-certified seafood presents growth potential for producers and processors willing to invest in green technologies. Expanding product innovation, including functional and convenience seafood products, is creating niche markets and attracting health-conscious consumers. Furthermore, emerging export markets outside Europe provide opportunities for revenue diversification.

Europe Fish Market Forecast

Looking ahead, the Europe fish market is expected to maintain steady growth throughout the forecast period of 2025-2034. With an anticipated CAGR of 3.00%, the EU-28 fish production is projected to rise from 6.12 million tons in 2024 to approximately 8.22 million tons by 2034. Growth will be supported by increasing aquaculture production, rising demand for processed and convenience seafood products, and the adoption of sustainable fishing practices.

Europe’s focus on sustainability and innovation will play a critical role in shaping market dynamics. Adoption of advanced aquaculture techniques, eco-friendly practices, and technology-driven traceability solutions will enhance production efficiency, product quality, and consumer confidence. Rising consumer demand for health-oriented seafood products and premium offerings will further reinforce market expansion.

The European fish market will continue to balance traditional fishing practices with modern aquaculture innovations. Countries investing in sustainable aquaculture infrastructure, research and development, and value-added product diversification are expected to gain a competitive edge. As a result, the market is poised for consistent growth, benefiting from both domestic consumption and export opportunities while aligning with global sustainability objectives.

Overall, the Europe fish market represents a resilient and evolving industry, driven by health-conscious consumer trends, technological advancements in aquaculture, and the increasing prioritisation of sustainable practices. The market is well-positioned to achieve long-term growth while addressing environmental challenges and meeting the diverse demands of European and international consumers.

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